Date Oct 10, 2012 · By Tour of Utah · Category Press Releases
SALT LAKE CITY, UTAH) – Two months after the completion of the 2012 Larry H. Miller Tour of Utah professional stage race, event organizers confirmed that new records were set for economic impact, national audiences, and media coverage. A quantitative research study completed last week reveals that out-of-state spectators contributed as much as $14 million in direct economic impact for the state of Utah. Tour organizers also confirmed that national television viewership almost doubled from last year, media impressions grew by nearly 50 percent and the Tour earned $8.5 million in publicity value.
The Tour of Utah has enjoyed tremendous growth this year. Judging by the excitement of the crowds, the cycling fans who tuned in online and on FOX Sports Network, and the positive feedback from the key stakeholders, the Tour of Utah has a solid foundation in place for the future. It is great to hear partners like the Utah Sports Commission confirm that the Tour of Utah has become one of the largest sporting events in the state. The gears have already started turning for 2013,” said Steve Miller, President of the Tour of Utah.
Miller confirmed that next year’s event would continue as a six-day, 2.1-rated UCI stage race. It will retain its position on the international cycling calendar during the first full week of August, Tuesday, August 6 to Sunday, August 11, 2013. The overall route and host cities will be announced in the coming months.
IFM North America, an independent and international leader in sports marketing and research, managed the survey process from data collection to analysis. This included measurement of economic impact, sponsorship awareness and spectator profiles related to the cycling event, which took place August 7-12, 2012. Data was collected by crowd intercept surveys at all start and finish host venue locations during race week - Ogden, Miller Motorsports Park in Tooele, Lehi, Salt Lake City, Snowbird Ski and Summer Resort and Park City.
IFM NA worked in association with Dr. Angeline Close of the University of Texas at Austin to collect and process completed surveys during race week. They found that Tour fans stayed 4.3 consecutive nights for the event, and that 14% of the total attendance traveled from outside the state of Utah to watch the race. Of the estimated fans who traveled from out of state, the majority confirmed they visited Utah specifically to watch the Tour of Utah. The average daily expenditure for out-of-state spectators was calculated to be $353 per person, based on five comprehensive factors: lodging, food/beverage, transportation, retail/groceries, and other sightseeing/ entertainment. A total of $12-14 million in economic impact was directly linked to out-of-state fans.
The methodology divided spectators into three distinct groups – out-of-state fans, Utah residents who traveled more than 50 miles to attend a stage, and local residents who wanted to watch the event. Only visitor dollars from out-of-state fans were tabulated in the final report, so that the analysis aligned in a similar fashion with other Utah sporting event studies conducted by the Utah Sports Commission, one of the Tour of Utah’s top partners.
Utah has a solid reputation for hosting some of the best international sporting events in the world, showcasing Utah as the State of Sport for winter and summer. The Larry H. Miller Tour of Utah has grown significantly in just the past two years and has become a centerpiece for summer, now one of the largest outdoor sporting events for our state," said Jeff Robbins, president and CEO of the Utah Sports Commission.
The Utah Sports Commission is focused on sport development to grow Utah’s economy and leverage the state’s world-class sports assets to enhance Utah’s position in the global sports marketplace. In 2011-2012, the Sports Commission partnered with 44 world-class sporting events across the state. An estimated $1.8 million in funding was provided to sports events, resulting in an estimated $146 million in economic impact to the state of Utah. Twenty-seven of these events hosted also had a major national and international television component to them generating an estimated $46 million in media value to the state.
The Tour of Utah also generates solid exposure for Utah across multiple media channels. Media coverage of the 2012 Larry H. Miller Tour of Utah grew 49% from the year before, with an estimated 37.2 million media impressions and $8.5 million in earned publicity value. It is also the second year for national television coverage on FOX Sports Network and live webcasting to a worldwide audience. FOX Sports Network aired 12 hours of live coverage over the six days of racing, reaching an average of 67 million homes. Live coverage was a significant factor in raising the number of households to 637,000 people who watched the race daily, an increase of 75% from the year before. The Tour of Utah web site received 113,000 visits during race week, with 362,530 page views. In addition, 64% of site visits viewed the Tour Tracker® component, which provided start-to-finish audio and video coverage of the race on the web site and with various mobile applications. The Tour Tracker® experience was viewed in 123 countries and had more than 10,500 mobile downloads.
The Tour of Utah gained attention in its eighth year in 2012 for increased race mileage, more elevation gain, and stronger international field of competition. The race route covered 543 miles of diverse and mountainous terrain with 38,500 feet of elevation gain. Mileage increased 33% and vertical feet of climbing increased 25% from 2011, solidifying the event as “America’s Toughest Stage RaceTM”. Seven of this year’s 17 professional teams competed at the Tour de France, including the BMC Racing Team, which featured 2012 overall Tour of Utah winner Johann Tschopp of Switzerland.
The Utah Sports Commission supports the Tour of Utah as it looks to expand in 2013 to the southern part of the state. An exploratory committee has received positive feedback from more than seven communities interested in hosting the multi-day stage race in Southern Utah. The Larry H. Miller Tour of Utah continues to be free to all spectators, making professional cycling one of the most unique professional sports in the world today.
Date Sep 19, 2012 · By Tour of Utah · Category News Mentions
Time for cycling fans across the U.S. to look back at a successful 2012 Larry H. Miller Tour of Utah. The current issues of VELO (October 2012) and Cycling Utah (September 2012) have great recap stories and photos. The eighth year of the race is in the books and media reports confirm it is still America's Toughest Stage Race!
Date Aug 16, 2012 · By Tour of Utah · Category Voice of the Tour
The final day of the 2012 Larry H. Miller Tour of Utah (Sunday, August 12) was marked with screaming fans and ringing cowbells in Park City, as well as grinding gears and teeth in the peloton over the final two Ski Utah King of the Mountain climbs. Epic and exciting. Covered by dozens of media all over Utah, the U.S. and around the globe. Check out some of the stories and photo galleries...
Date Aug 13, 2012 · By Tour of Utah · Category Press Releases
PARK CITY, UTAH – American Levi Leipheimer of Omega Pharma-QuickStep out-climbed the field on the final day of the Larry H. Miller Tour of Utah to win Stage Six presented by UnitedHealthcare in three hours, six minutes and 54 seconds. And with a fourth place finish on today’s 76.7-mile (123.5-kilometer) stage in Park City, Swiss rider Johann Tschopp of BMC Racing Team, secured the overall General Classification victory at the 2012 Larry H. Miller Tour of Utah.
Tschopp raced a tactically precise race on the final day of the six-day stage race to defend the Larry H. Miller Dealerships Overall Leader’s jersey that he won on Saturday on the Queen Stage climb to Snowbird Ski and Summer Resort. His overall time for the Tour was 21:26:32. RadioShack-Nissan-Trek’s Matthew Busche (USA) was second overall on G.C., 43 seconds behind Tschopp. Team NetApp’s Leopold Koenig (Czech Republic) placed third, 49 seconds off the pace.
“Our strategy (BMC Racing Team) was to stay together the longest possible, the whole team as long as possible, to limit the damage. Levi had two minutes (down on G.C.), so for us that gave us a security margin. We told each other that if he attacked, we would let him go but still limit the gap to the finish. There was (a gap of) one minute and twenty seconds and I couldn't let him get more time so as to not lose the jersey. I thank my whole team for this magnificent day,” the new Tour of Utah champion said at the post-race press conference at Kimball Arts Center.
A massive crowd gathered in downtown Park City to see Leipheimer cross the finish line 49 seconds ahead of nine other riders, which included Dutchman Steven Kruijswijk of Rabobank Cycling Team who was second on the stage. Koenig finished third on the stage in the field sprint.
Leipheimer, who started the day 2:07 behind Tschopp in the overall standings, launched a massive solo attack up Empire Pass Road, which paved the way for his stage win. The two-time defending Tour of Utah champion finished sixth overall, 1:08 back on G.C.
“To be off the front and pushing yourself so hard, you know it’s not pretty. I felt ugly on the bike but I won the stage and I’ve ridden that same course about 20 times, and every time I’ve come over the top of that hill and on that downhill I imagine myself in that scenario that I was today, you know off the front coming out of the corners hard and taking the risks on the downhill and racing to that finish line. It’s why I do this. I’m pretty happy about that,” said Leipheimer, a two-time Larry H. Miller Tour of Utah champion, who trains many weeks during the year in Utah.
Australian UnitedHealthcare strongman Rory Sutherland, the winner of Stage One in Ogden, was awarded the Exergy Development Group Most Aggressive Rider jersey on the final day, after he and Leipheimer attacked a select group of riders up Empire Pass. Bontrager Livestrong’s Joe Dombrowski (USA) retained his Subaru Best Young Rider jersey as he stayed with the chase group behind Leipheimer.
Bissell Pro Cycling’s Ben Jacques-Maynes (USA) was part of an early breakaway and secured enough points to hold onto his Ski Utah King of the Mountains jersey and Jeff Louder of UnitedHealthcare Pro Cycling, the 2008 Tour of Utah champion, maintained his grip on the Miller Lite Best Utah Rider jersey. Rabobank’s Michael Matthews (Australia) likewise retained his XO Communications Sprint Leader jersey. And RadioShack-Nissan-Trek won the top Team Classification.
Sunday’s stage capped six days of racing in Utah that covered some 545 miles and climbed 38,500 feet across rugged mountain passes and through scenic valleys. Three 2012 U.S. Olympians participated in the race with Chris Horner of RadioShack-Nissan-Trek finishing seventh (1:19 back), Timmy Duggan of Liquigas-Cannondale placing 26th (11:06 back) and Tyler Farrar of Garmin-Sharp-Barracuda pulling out of the race during Stage Six after helping guide his teammates to the base of the Empire Pass. American Christian Vande Velde of Garmin-Sharp-Barracuda, who wore the Larry H. Miller Dealerships Overall Leaders jersey for two days this week, finished 12th on G.C. A total of 129 professional cyclists from 17 teams started the race and 93 reached the finish line in Park City.
“I think as good as this year was, we have really great things in store for 2013. Community involvement is key, and that’s one thing that has allowed this race to become what it is. Finding good host cities and partners like you see in Ogden and here in Park City have been tremendous. The race will be in August again next year,” said Steve Miller, president of the Tour of Utah.
Date Aug 12, 2012 · By Tour of Utah · Category Press Releases
Snowbird Ski and Summer Resort, UTAH - A solo attack up Little Cottonwood Canyon launched BMC Racing Team's Johann Tschopp of Switzerland to victory today at Stage Five presented by Exergy Development Group of the 2012 Larry H. Miller Tour of Utah. By hitting the finish line in four hours, 18 minutes and 20 seconds at Snowbird Ski and Summer Resort first, the Swiss rider leaped from 14th on general classification to the overall race lead.
Team NetApp’s Leopold Koenig (Czech Republic) pulled away from a chase group over the final kilometer to finish second, 43 seconds behind Tschopp. American Joe Dombrowski of Bontrager Livestrong placed third, just 47 seconds back.
Tschopp’s victory shook up the general classification as he supplanted Garmin-Sharp-Barracuda’s Christian Vande Velde (USA), who now sits in second on G.C., 38 seconds off the pace. RadioShack-Nissan-Trek’s Matthew Busche (USA) is third on G.C., 43 seconds back. Koenig and Dombrowski round out the top five, at 53 and 58 seconds back, respectively.
“For us, it's very important that we were able to win the stage and especially to be able to take the jersey (Larry H. Miller Dealerships Overall Leader’s jersey). It's a great victory for the BMC Racing Team. And for me, it's a special moment, it is the first time that I wear the leader's jersey in a stage race,” Tschopp, who speaks French, said through an interpreter.
I prepared very well for the Tour of Utah, it's a race that is well suited for me with its beautiful roads, a lot of mountains and mountains that suit me. It is somewhat similar to Valais in Switzerland, I had fun.”
Dombrowski was part of the four-man chase group that included former Utahn Levi Leipheimer (Omega Pharma-QuickStep). This group escaped the peloton and tried to chase Tschopp up Little Cottonwood Canyon. His efforts were rewarded with not only a podium spot for Stage Five presented by Exergy Development Group, but he slipped into the Subaru Best Young Rider jersey.
“Coming into the climb, Garmin was riding with Stetina, and they obviously had multiple options with Vande Velde and Danielson, and it just slowly thinned out,” Dombrowski said. “It wasn’t anything too punchy, they just dropped one-by-one and then Levi attacked with 5k to go and I followed. That’s when the race was on to the top and it was just a group of four and was attacking all the way until the last (kilometer).”
That group could not track down Tschopp, and the new Tour of Utah G.C. leader was able to enjoy the final few hundred meters en route to wearing the Larry H. Miller Dealerships Overall Leader’s jersey.
Ben Jacques-Maynes, Bissell Pro Cycling, went over the top of a pair of mountains quickly enough to earn all the points needed to take control of the Ski Utah King of the Mountains jersey.
“I won the first KOM over Jordanelle and none of the other guys who were up there got any points and at that point it was a bit of defense. I was able to sit back and relax and just watch some guys,” the Californian said. “Timmy Duggan, who was wearing the jersey, he went hard at the top of Alpine Loop and I had to dig deep to hold his wheel on that, but I got the points up there too and just finished the day off pretty well. So I can't complain and hopefully I'll be able to wear it tomorrow."
Spaniard Francisco Mancebo of the Competitive Cyclist Racing Team, the 2009 Tour of Utah champion, launched a solo attack on the Alpine Loop and bridged to the main breakaway group. He finished 20th on the stage, but was awarded the Exergy Development Group Most Aggressive Rider jersey. Jeff Louder, of BMC Racing Team, retained his Miller Lite Best Utah Rider jersey after spending most of the day in the breakaway. Rabobank’s Michael Matthews (Australia) picked up more than enough points to stay in the XO Communications Sprint Leader jersey.
Sunday, August 12 is the final day of the Larry H. Miller Tour of Utah, Stage Six presented by UnitedHealthcare. The decisive stage of the six-day race covers just 76.7 miles (123.5 kilometers), but will be demanding with 6,844 feet (2,086 meters) of climbing over several relentless mountain passes. Huge crowds are expected in downtown Park City, home to several events during the 2002 Olympic Winter Games, which is the official host venue for Sunday’s start and finish lines. After departing Park City at 12:10 p.m. MT, the race travels through Kamas en route to a new Category 2 climb in the Wolf Creek Ranch development. After the XO Communications Sprint Line in Kamas, the racers will encounter the final Ski Utah King of the Mountains climb over Empire Pass Road, which is classified Hors Categorie (most difficult). A rapid descent will bring the race back to Park City for a finish on south Main Street, estimated to finish between 3:15- 3:45 p.m. MT.